Collaboration
大頭叔叔與龜甲萬聯名，把日本醬油品牌的熟悉風味轉化成台灣爆米花零食。
U.S. Channel
以美國超市為目標，讓龜甲萬醬油愛用者在零食貨架上也看見熟悉味道。
Taiwan Flavor
土地公爆米花與太魯閣 whisky 的想像，讓台灣味進入更多國際餐桌。
Chinese
大頭叔叔爆米花這次與日本知名醬油品牌龜甲萬 Kikkoman 推出聯名爆米花， 將大家熟悉的日式醬油香氣，結合台灣爆米花的酥脆口感，做成一款帶有跨國風味記憶的創新零食。
龜甲萬是全球最具代表性的醬油品牌之一。Kikkoman USA 在官方 foodservice 產品頁中， 也以 America's #1 soy sauce 形容 Kikkoman 醬油，並註明依據美國銷售資料。 這代表龜甲萬在美國家庭、餐廳與亞洲食品市場，都有很高的能見度與信任感。
這次聯名的核心想法很直接：既然美國有這麼多龜甲萬醬油的愛用者， 也許他們不只可以用醬油料理，還可以用另一種更輕鬆的方式，吃到龜甲萬風味。 因此，大頭叔叔希望把龜甲萬聯名爆米花佈局到美國超市，讓喜歡龜甲萬醬油的人， 在零食貨架上也能看見熟悉的味道。
這不只是把台灣產品帶出去，更是把台灣品牌放進美國消費者已經理解、已經信任的味覺場景裡。 從醬油、爆米花到超市貨架，這是一條很生活化、也很實際的品牌國際化路徑。
另一方面，我們也把土地公爆米花送到了 NVIDIA 董事長黃仁勳 Jensen Huang 常去的台灣餐廳。 這是一個很有趣、也很有台灣味的畫面：如果有機會在品嚐台灣太魯閣 whisky 的時候， 旁邊能搭配一包大頭叔叔土地公爆米花，那就不只是零食，而是一個完整的台灣風味組合。
從龜甲萬聯名爆米花到土地公爆米花，大頭叔叔正在嘗試把台灣零食帶進更多國際場景： 超市、餐廳、伴手禮、品牌聯名，甚至是全球科技產業人物可能遇見台灣味的餐桌。
一包爆米花可以很小，但它背後的想像可以很大。它可以是零食，也可以是品牌； 可以是台灣味，也可以是走向世界的入口。
English
Uncle Datou Popcorn has partnered with Kikkoman, one of Japan's most iconic soy sauce brands, to create a co-branded popcorn product that combines the familiar aroma of Japanese soy sauce with the crisp texture of Taiwanese popcorn.
Kikkoman is one of the world's most recognized soy sauce brands. On its official U.S. foodservice product pages, Kikkoman USA describes Kikkoman Soy Sauce as America's #1 soy sauce, with a note referencing U.S. sales data. This gives the brand strong visibility and trust across American households, restaurants, and Asian grocery channels.
The idea behind this collaboration is simple: if so many consumers in the U.S. already love Kikkoman soy sauce, why not let them experience that familiar flavor in a new snack format? Uncle Datou hopes to bring Kikkoman co-branded popcorn into U.S. supermarkets, allowing Kikkoman fans to discover the flavor they already know on the snack shelf.
This is not only about exporting a Taiwanese snack. It is about placing a Taiwanese brand inside a flavor context that American consumers already understand and trust. From soy sauce to popcorn to supermarket shelves, it is a practical path for taking a Taiwanese consumer brand global.
At the same time, we also delivered Tudigong Popcorn to a Taiwanese restaurant known to be visited by NVIDIA Chairman and CEO Jensen Huang. It creates a very Taiwanese image: perhaps one day, while enjoying Taroko whisky from Taiwan, he may also have the chance to pair it with Uncle Datou's Tudigong Popcorn.
From Kikkoman co-branded popcorn to Tudigong Popcorn, Uncle Datou is exploring more international settings for Taiwanese snacks: supermarkets, restaurants, gift channels, brand collaborations, and even the dining tables where global technology leaders may encounter a taste of Taiwan.
A bag of popcorn may be small, but the imagination behind it can be big. It can be a snack, but it can also be a brand. It can carry a Taiwanese flavor, and it can also become a doorway to the world.